NOW, we're talkin' !!! This is a tasty April Fool's prank. Cute story, real candy offer.
$1 MILLION INSURANCE POLICY SECURED FOR BUTTERFINGER® WITH LLOYD'S OF LONDON
Lloyd's Known Worldwide for Insuring Most Valuable, Unusual Items, now BUTTERFINGER®
GLENDALE, Calif. (April 1, 2010) - For the first time in the history of a confections brand, Nestlé USA has secured a $1 million insurance policy for BUTTERFINGER® through Lloyd's of London, the world's leading specialist insurance market. Putting its money where your mouth is, Nestlé purchased the policy to further illustrate the promise behind its tagline "Nobody's Gonna Lay A Finger On My BUTTERFINGER®!"
For your free Butterfinger, go here and file your claim, first 100,000 will be honored.